Uma - Transforming the largest furniture retail chain in Vietnam

Overview

Industry: Furniture and Home Decor Retailer

Product:

• Living room furniture: sofa, coffee table, TV stand.

• Dining room furniture: dining table and chairs, kitchen cabinet.

• Bedroom furniture: bed, wardrobe, dressing table.

• Decor accessories: lamps, rugs, wall art.

Website: https://baya.vn/

Some figures - 2012: 

• 10 shops nationwide

• 1 online shop

• 130 users

• 6,000 SKUs 

• Up to 100,000 items sold per month
  
  

Challenges

Shortly after its establishment in 2007, UMA implemented a point-of-sale (POS) system to support its business operations. However, as the company grew rapidly, the system revealed many limitations and failed to meet the increasing management demands. It lacked customization and scalability, making it difficult to handle essential functions such as online sales, product management, promotions, and customer loyalty programs. As a result, business operations became more challenging and inefficient.

Beyond its rigid functionality, the system also lacked transparency. Whenever issues arose, the software provider made fixes and updates upon request, but UMA had no visibility or control over these changes. There was no record of past modifications, no way to track what had been adjusted, and no opportunity to learn from previous problems to prevent recurring issues. Over time, the system became increasingly chaotic, leading to operational inconsistencies and causing UMA to lose control over its core management platform.

Solution

Through the introduction of a French friend, Ulli met Trobz – one of the first Odoo implementers in Vietnam – and soon established a partnership.

The Odoo ERP project between UMA & Trobz was divided into four phases:

·       Phase 1: Product management, online sales integration, and replacement of an outdated POS system that could not be extended with essential features like online sales, product management, promotions, and loyalty programs.

·       Phase 2: Integration with the e-commerce website and optimization of the supply chain, including purchasing, invoicing, and payments.

·       Phase 3: HR management functions, covering employees, contracts, timesheets, and fingerprint attendance system integration.

·       Phase 4: Revamping the e-commerce website using Magento.Facing the limitations of its existing software and rising operational costs, Canifa sought a more optimized solution. This led to a collaboration with Trobz to transition to Odoo, a modern ERP system tailored to the company’s specific needs.

Main features and customizations 

·       Full integration with the online shop (Magento-based)

·       Sophisticated custom promotion scheme and loyalty program

·       Implementation of a sophisticated replenishment algorithm to optimize the supply chain

·       High level of customization and fine-tuning of all the native Odoo modules

What the customer said

In the below video, the founder of UMA shared the whole stories about how her journey with Odoo began and the collaboration with Trobz.