How to Connect Odoo to Facebook Using App ID & App Secret

This guide walks through connecting Odoo to Facebook using the OAuth flow via a Facebook App — the standard method that uses an App ID and App Secret. It’s the easier of the two connection methods, suitable for most use cases where a Facebook user with admin access is available.

If you need a server-to-server connection without a tied user account, see the System User Token guide instead.

Prerequisites

A Meta developer account at developers.facebook.com
Admin access to the Facebook Page(s) you want to manage
An Odoo instance with a publicly accessible URL (required for the OAuth redirect)

Step 1 — Create a Facebook App

1.1 Go to developers.facebook.com and log in.

1.2 Click My Apps → Create App.

1.3 For use case, select Other.

1.4 For app type, select Business.

1.5 Fill in the app name and contact email, select your Business Portfolio, then click Create app.

2.1 Inside your newly created app, go to Add product in the sidebar.

2.2 Scroll down and click Set up next to Facebook Login for Business.

2.3 Go to Settings under the Facebook Login for Business product.

2.4 In the Valid OAuth Redirect URIs field, add:

<your-odoo-url>/facebook/callback

Press Enter, save changes, then verify your URI using the Redirect URI Validator.

Step 3 — Configure App Settings

3.1 Go to App Settings → Basic in the sidebar.

3.2 Fill in the required fields for your app (display name, privacy policy URL, etc.).

3.3 Once ready, toggle your app from Development to Live mode. This is required for the OAuth flow to work with real users and pages.

Step 4 — Connect in Odoo

4.1 In Odoo, go to Apps and install:

social_media_base
social_media_facebook

4.2 Navigate to Social Media → Dashboard and click Add account.

4.3 Copy the App ID and App Secret from App Settings → Basic in Meta Developers, and paste them into the Odoo connection form. Click Associate.

4.4 A Facebook authorization window will open. Select the Pages and Businesses you want to grant access to.

4.5 Review the requested permissions and confirm.

4.6 Select the specific Pages you want to manage in Odoo.

What’s next

Once connected, your Facebook Pages appear on the Social Media Dashboard. From there you can:

Create and publish posts directly to one or multiple pages
Schedule posts for a future date and time
Attach images or videos to posts
View and reply to comments from within Odoo
Monitor post performance metrics (impressions, engagement)

To manage connected accounts later, go to Social Media → Configuration → Social Accounts and select the relevant Page.